Apr 20
3
Influencers see surge in engagement, want to help SMBs While other forms of marketing have generally seen decreased effectiveness figures during the coronavirus pandemic, influencer marketing has seen surging social media engagements and impressions, with some 70 percent of influencers seeing audiences seeking guidance from them during the crisis, according to recently-released survey data of interest to digital marketers. Influence Central Forrester: Brands must build trust as coronavirus saps consumer sentiment Although brands have been facing decreased consumer confidence due to the coronavirus pandemic, some are also achieving new levels of trust by helping consumers regain a sense of control, a shift examined in newly-released consumer energy index survey data from Forrester.